10 Best Podcast Promotion Tips 2023

“Ready to take your podcast to the next level? Check out these 10 must-know podcast promotion tips for 2023 and beyond. From social media strategies to guest appearances, discover the best ways to get your podcast in front of a wider audience and grow your listener base like never before.”

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.

This blog post will look at the 10 best tips to promote your podcast show and organically grow an audience, even if you are a beginner podcaster.

So, let’s get started…

1. Make a Persona for Your Podcast Target Audience

First and foremost, any marketer good at their job will tell you that you won’t get very far without a full understanding of your target audience.

Creating a listener persona for your podcast can assist you in defining your target listener’s needs, wants, and preferences so that you can deliver episodes that your audience will eagerly download.

Creating a persona for your podcast’s target audience is a key step in building a successful show. A persona is a fictional representation of your ideal listener, based on demographics, interests, and behaviors. Here are the steps to create a persona for your podcast:

1. Define your podcast’s topic: To create an effective persona, you need to know what your podcast is about. Decide on a clear topic or theme for your show, whether it’s news, interviews, storytelling, or something else.
2. Research your audience: Conduct research on your potential audience to learn more about their demographics, interests, and behaviors. Use surveys, online forums, or social media to gather data and insights.
3. Identify common traits: Once you’ve collected data, look for patterns or commonalities among your audience members. What age group do they fall into? What are their interests or hobbies? What motivates them to listen to your podcast?
4. Create a fictional persona: Use the data and insights you’ve collected to create a fictional representation of your ideal listener. Give your persona a name, age, occupation, and other relevant details that make them feel real.
5. Use your persona to guide your content: Use your persona to guide your podcast content, tone, and messaging. Consider what topics or formats would be most appealing to your persona, and how you can tailor your content to meet their needs and interests.
6. Refine your persona over time: As you gain more listeners and insights, refine your persona to better reflect your audience. Keep gathering data and feedback to ensure your content stays relevant and engaging.

Creating a persona for your podcast target audience can help you create content that resonates with your listeners and builds a loyal following. By understanding your audience’s interests, behaviors, and motivations, you can create a podcast that meets their needs and keeps them coming back for more.

2. Submit Your Show to As Many Directories As You Can

Ensure that your podcast appears all over everything people listen to podcasts as a simple way to have as many eyes on it as possible.

By manually submitting your podcast’s RSS feed with as many podcast directories as you can. Make sure your podcast is available on all of the major platforms, including Apple Podcasts, Google Podcasts, and Spotify. Then consider posting your feed to as many other directories as you can.

3. Create a YouTube Channel for Your Podcast

Taking advantage of this trend of video is also another platform for promoting your podcast. YouTube has over two billion active monthly users, which means a lot of people could be listening to your podcast.

As a result, starting a YouTube podcast is a good way to expand your audience. If you’re just getting started, keep things simple by posting a clear image to accompany your audio episode.

Leveraging a YouTube channel for your podcast can be a great way to reach a wider audience and grow your show’s following. Here are some tips for using YouTube to promote your podcast:

1. Create a YouTube channel: If you don’t already have one, create a YouTube channel for your podcast. Make sure to brand it with your podcast’s name and logo to help build brand recognition.
2. Add visual elements: Because YouTube is a visual platform, adding visual elements to your podcast can help attract more viewers. Consider adding visuals such as images, graphics, or video footage to your podcast episodes.
3. Upload full episodes: Upload full episodes of your podcast to your YouTube channel. This can help attract new listeners who may not have discovered your show otherwise.
4. Create highlight reels: In addition to full episodes, consider creating shorter highlight reels or clips that showcase the best moments from your podcast. This can be a great way to entice viewers to listen to the full episode.
5. Optimize for search: Optimize your YouTube channel and videos for search by using relevant keywords in your titles, descriptions, and tags. This can help your content appear in YouTube search results and attract more viewers.
6. Promote your YouTube channel: Promote your YouTube channel on your podcast and social media channels to encourage more people to subscribe and watch your content.
7. Engage with viewers: Engage with viewers who leave comments on your videos or subscribe to your channel. Respond to their comments and questions, and consider featuring listener feedback on your podcast.

By leveraging a YouTube channel for your podcast, you can reach a wider audience and grow your show’s following. With these tips, you can create compelling video content that engages viewers and encourages them to tune into your podcast.

4. Promote on Social Media in a Variety of Ways

To do social media well, you don’t have to be a social media enthusiast or be capable of creating pages of witty tweets. Simply create profiles for your podcast or brand on a few social media platforms, such as Twitter, Instagram, or Facebook.

Fill out your bio, select a profile photo, and include links to your show on your profile page. Then, to build a social media audience, follow these three rules:

• Be genuine and human.
• Don’t be a pushy salesperson.
• Increase the value of your audience

5. Experiment with the Best Time to Publish and See What Works Best.

A simple change can sometimes help you expand your audience.

Check the analytics page of your podcast host to see what day and time your show gets the most downloads. If you notice that you get so many downloads on Mondays but fewer on weekends, recognize releasing your episodes on Monday mornings instead of Fridays and Saturdays.

Experimenting with the best time to publish your podcast can help you reach a larger audience and increase engagement. Here are some steps to help you find the optimal time for your podcast:

1. Choose a timeframe: Start by choosing a timeframe that you want to experiment with. For example, you may want to test different publishing times on different days of the week, or try releasing episodes at different times of day.
2. Analyze your audience: Consider the demographics of your target audience and their typical schedules. Are they more likely to listen during their morning commute or in the evening? Use this information to guide your experiments.
3. Test different times: Start experimenting with different publishing times within your chosen timeframe. For example, you might release one episode in the morning, another in the afternoon, and another in the evening.
4. Track your results: Keep track of your podcast analytics to see how each episode performs. Look at metrics such as downloads, listens, and engagement to determine which publishing times are most effective.
5. Adjust your schedule: Based on your results, adjust your publishing schedule to reflect the most effective times. Continue to experiment and track your results over time to see if there are any seasonal or long-term trends.
6. Engage with your audience: Consider asking your listeners for feedback on the best publishing times. This can help you better understand their preferences and improve your podcast’s overall performance.

Experimenting with the best time to publish your podcast can take some time and effort, but it’s worth it to increase your reach and engagement. By following these steps and tracking your results, you can find the optimal publishing schedule that works best for your show and your audience.

6. Mention Any Previous Episodes from Your Podcast

Don’t be frightened to refer back to older podcast episodes when you can to increase traffic to them. Don’t forget to mention any from your previous episodes.

For example, you can say,” We discuss (state your topic and what episode). Be sure to visit back and you can listen anytime if you want to learn more!”

7. Your Podcast Content Can Be Repurposed

Diversifying the layout and channels for your material should be a component of your podcast promotional strategies. You’ll be able to reach as many potential listeners as possible this way. Repurposing is also a simple way to create more content without having to start from scratch every time.

Repurposing your podcast content can help you reach a wider audience and make the most of your content. Here are some ways to repurpose your podcast content:

1. Create blog posts: Transcribe your podcast episodes and turn them into blog posts. This can help you reach people who prefer to read content rather than listen.
2. Make social media posts: Use quotes, sound bites, or graphics from your podcast to create social media posts. This can help promote your podcast and reach new listeners.
3. Create videos: Turn your podcast episodes into videos by adding visuals such as images, graphics, or video footage. This can help you reach people who prefer to watch video content.
4. Host a webinar: Use your podcast content as the basis for a webinar or online training session. This can help establish you as an expert in your field and attract new followers.
5. Create a book: Compile your podcast episodes into a book or e-book. This can help you reach people who prefer to consume long-form content.
6. Make a course: Use your podcast content to create an online course. This can help you monetize your podcast and reach a new audience.
7. Host live events: Use your podcast content as the basis for a live event such as a workshop or panel discussion. This can help you engage with your listeners and build a community around your podcast.

Repurposing your podcast content can help you maximize the impact of your content and reach a wider audience. By using these ideas, you can create new content formats that appeal to different audiences and help promote your podcast.

8. Incorporate Hyperlinks into Your Email Signature

This one is straightforward but effective. Include links to your podcast as well as website in your email signature because everyone you communicate with can listen to it.

9. Organize Giveaway Contest

To host marketing giveaways, you don’t have to be a multibillion-dollar corporation. You can run a thrilling launch campaign for your audience that produces a lot of buzz with a little creativity.

Announce that you’re holding a contest or drawing and consider giving away prizes that are within your budget.

Organizing a giveaway contest is a great way to grow your podcast audience and engage with your listeners. Here are some steps to help you organize a successful giveaway contest:

1. Determine the prize: Choose a prize that will excite your audience and incentivize them to participate. It could be a product related to your podcast niche or a gift card for a popular retailer.
2. Decide on the entry requirements: Determine how listeners can enter the contest. You can ask them to leave a review on Apple Podcasts, share your podcast on social media, or subscribe to your email newsletter.
3. Set a deadline: Decide on a deadline for the contest, and make sure to give your audience enough time to participate.
4. Promote the contest: Use your podcast, social media, email newsletter, and other channels to promote the contest. Make sure to highlight the prize, entry requirements, and deadline.
5. Choose a winner: Use a random selection tool to choose the winner from the pool of eligible participants. Announce the winner on your podcast and other channels.
6. Follow up with participants: Thank all participants for entering the contest, and consider offering a consolation prize or discount to those who didn’t win.
7. Analyze the results: Track the performance of the contest by monitoring downloads, reviews, social media engagement, and other metrics. Use this information to improve future contests and grow your podcast audience.

A giveaway contest can help you engage with your audience and attract new listeners to your podcast. By following these steps and promoting the contest through multiple channels, you can increase participation and build a stronger community around your podcast.

10. Participate in Other People’s Podcasts as a Guest

You can go on a podcast tour and make guest appearances on podcasts in your niche, just like movie stars go on talk shows to launch the new film or politicians travel the country before an election.

Participating in other people’s podcasts as a guest can be an effective way to grow your own podcast audience. Here are some steps to help you make the most of this strategy:

1. Research potential podcasts: Look for podcasts in your niche or industry that have a similar audience to yours. Make a list of potential podcasts and hosts.
2. Reach out to hosts: Contact the hosts of the podcasts you are interested in and pitch yourself as a guest. Explain who you are, what you do, and why you would be a good fit for their audience.
3. Prepare for the interview: Once you have secured an interview, prepare for it by researching the host and their audience. Think about what topics and stories you can share that will be relevant and interesting to their audience.
4. Promote the interview: Once the interview is live, promote it on your own podcast, social media, and email newsletter. This will help expose your podcast to a new audience.
5. Follow up with the host: After the interview, thank the host for having you on and ask if there is anything else you can do to support their podcast.
6. Track your results: Monitor your podcast downloads, social media engagement, and other metrics after the interview to see if there is a spike in activity. This will help you determine the impact of the interview on your audience growth.

Participating in other people’s podcasts as a guest can help you reach new listeners and establish yourself as an expert in your niche or industry. By following these steps and making the most of the opportunity, you can grow your own podcast audience and build relationships with other podcast hosts.

Concludion on the 10 Best Podcast Promotion Tips

It takes time and effort to market your podcast, but it is worthwhile. After all, your show is fantastic, and everyone should be aware of it.

I hope these 10 tips for podcast promotion have given you some actionable ideas for growing your show’s audience and engagement.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.