How I Improved My Business With The Hero’s Journey
In New York City, Oboh was a hard-working computer salesperson from a Nigerian immigrant family. Despite his best efforts, he struggled to make sales and barely scraped by.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
Storytelling shorts are extracted from “The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators”. Each chapter of the 9 books in the series starts with a short story about the African diaspora experience. I will, however, like to state that the short stories are all fictional and are for creative reasons only.
One day, frustrated with his poor results, he decided to search for a coaching course on sales and came across the power of storytelling in business. After learning about the hero’s journey framework, he began to restructure his sales pitches and highlight the challenges his customers faced.
Soon after, his sales skyrocketed, and he became the top salesperson in his area. Oboh’s story is a testament to the importance of incorporating effective storytelling techniques into sales approaches, inspiring customers to take action, and supporting your business.
The story
Hi there, my name is Oboh and I am a computer salesman in New York City. To say that I worked very hard on my job will be an understatement because I come from a Nigerian immigrant family where the second form of religion in our household is hard work.
My father literarily believes that hard work trumps everything. But that did not translate well in my case. Despite my best efforts and always putting in long hours to make sales, I was barely scraping by and I never understood why.
One day after seeing a miserable sale result as usual, I was frustrated and I left his busy work and started searching online for a coaching course on sales. That was where I finally learned about the power of storytelling in business.
During the coaching section, I learned about the hero’s journey and how it could be used to captivate my audience and sell more of my products. I must say I have heard of storytelling in business before but this time was different and my computer sales got the better part of it.
Following what I learned in the training course, I started to restructure my sales pitches around the recommended framework, highlighting the challenges my customers faced and positioning myself as the hero who could help them overcome those challenges.
The results were unmistakably surprising and fast coming also. One month after the training program, my sales began to skyrocket, and I was finally able to see good profit from my business. Suddenly, I was now able to close deals that had previously eluded him, and I became the top salesman in my area of New York City.
As most great salespeople will do, I continued to refine my skills, learning new storytelling techniques and incorporating them into my sales pitches.
If you are a salesman, and maybe you are not currently getting the result you are shooting for, it’s not over. I want you to understand that. Take inspiration from my story and focus on incorporating effective storytelling techniques into your sales approach.
I can assure you that with the right structure in place, you will be able to better engage and captivate your audience, inspiring them to take action and they will eventually support your business.
Takeaway from the story
The lesson from this story is the power of storytelling in business. The protagonist, Oboh, had been working hard as a computer salesman but was not getting the desired results. After taking a coaching course on sales, he learned about the hero’s journey and how it could be used to captivate an audience and sell more products.
By restructuring his sales pitches around this framework and highlighting the challenges his customers faced, he was able to position himself as the hero who could help them overcome those challenges.
The results were a surge in sales, and he became the top salesman in his area. The lesson is that effective storytelling can be a powerful tool in business, and incorporating it into your approach can lead to greater success.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
