As you may be aware, only a small percentage of podcasters make a living doing it full-time. But don’t worry: it’s becoming increasingly difficult to make a living solely from one platform. This is particularly true for content creators who run their businesses. Get Your Free Podcast Checklist.
The key to earning a full-time income as a content creator is to diversify your revenue streams. Find your true calling and apply it across multiple platforms. You’ll catch as many audience members, business partners, and sponsorship opportunities as possible this way.
Ads are how Youtube, like almost every other website on the internet, makes money. Advertisers pay Youtube to have their ads displayed on videos created by the community. While Youtube keeps a sizable portion of the advertising revenue, it compensates its creators by giving them a cut.
Joe Rogan, according to reports, earns $6 million per year from Youtube. He simply records and uploads the video of his wildly popular podcast, The Joe Rogan Experience, to YouTube. He only needs to hire an editor to cut between two or three camera angles and add title cards.
Some Easy Steps in Monetizing Podcast with Youtube
Do you want to be like Joe Rogan? Then here are some of the steps to follow in monetizing your podcast with Youtube:
Upload Segments of At Least 10 Minutes in Length.
Did you know that YouTube pays out more on videos that are 10 minutes or longer? Given the average length of a podcast, which is 43 minutes and 24 seconds, you should have no trouble meeting this goal.
Why is there a 10-minute time limit?
“The logic is simple,” Wetheunicorns.com explains, “in theory, the longer a viewer watches a video, the longer they can see the ads on the video.” This means that advertisers pay YouTube more money, and YouTube distributes a portion of that money to the YouTuber.”
From Social Media, Create a Link to Your Channel
Don’t throw away your video content. If at all possible, share it on social media. A video is much more likely to be clicked on by your social media followers than a still image or plain text post. Furthermore, your social media followers are more likely to share videos.
Use Well-Known Keywords in Your YouTube Titles
Google owns Youtube and is the world’s most popular search engine. If you want to be found online, keyword optimization and SEO are essential. You should be writing SEO-friendly podcast titles by now, so this shouldn’t be too difficult.
Another strategy is to use the Youtube search bar to type in phrases related to your content. The autofill feature will then suggest full title suggestions.
Make Links to Your Website from Your Calls to Action
You should not expect YouTube to make you wealthy. Direct YouTube ad revenue should only be one source of your total income, as we’ll discuss at the end of the article. You’ll need to sell items that you own.
The majority of successful podcasters sell a product through their shows. This product could be anything from business coaching to online courses to a line of physical goods.
Many health and wellness podcasts, for example, promote product lines such as body lotions, vitamins, essential oils, and other wellness essentials. Always consider how you can get people from Youtube to your landing pages.
Make Calls to Action That are Connected to Your Patreon Account
Many of your listeners want to contribute directly to your podcast through online donations. Patreon is a popular way to make this possible. If you decide to use Patreon, you should already have a link in the show notes of your podcast. Copy and paste those show notes into the descriptions of your YouTube videos.
Increasing your monetization potential, on the other hand, will not happen overnight. At the very least, becoming a Youtube Partner will necessitate some effort (a requirement for monetizing your videos).
Within 12 months, YouTube’s 2019 monetization requirements include a minimum annual view time of 4000 hours and at least 1000 subscribers.
Setting up a Youtube channel, however, is a great way to introduce more listeners to your podcast and drive traffic to your website, even if you can’t monetize right away.
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