The podcasting industry is exploding. There are large numbers of podcast episodes and thousands of shows covering every topic imaginable, and there is still room for more! You may have created a fantastic podcast, but how do you get your intended audience to listen to it? Learn how to monetize your podcast by promoting it through social media. Get Your Free Podcast Checklist.
You can market your podcast in a variety of ways, but one of the most effective is through social media because podcast listeners are active on social media. On at least one social media channel, 94 percent of monthly podcast listeners are active.
Of course, social media, like podcasting, is crowded, so you’ll want to use it wisely and strategically to promote your podcast.
With that, here are some of the ways you can do to monetize your podcast through social media.
Determine Your Target Audience and Make Informed Platform Selections
There are many social media platforms to choose from, but there is one that is ideal for you.
Consider where your audience is and how they use social media before launching your podcast or when you’re just getting started.
What exactly is the subject of your podcast? Who are you conversing with? Is your target audience in their twenties or thirties? They’re most likely on Instagram or Snapchat. Are you planning to launch a professional podcast for senior executives? Take a look at LinkedIn.
Ask your audience where they hang out if you don’t know. Ask them to share their favorite social media platform with you in your next episode.
Use Pull Quotes to Make Pictures
Images were born to live on social media. Tweets with images are 35 percent more likely to be retweeted than tweets without images, and images on Facebook receive 37 percent more engagement. You can use visuals to your advantage even if your podcast is audio-only.
Using quotes from your episode to create quote-based images is the easiest way to do this. Quotes should help your listeners understand the topic of the episode and pique their interest. Those quotes will be easy to come by if you’re writing great content. You can create quote graphics with Canva or WordSwag and share them on social media with ease.
Make Use of Hashtags
You must use podcast hashtags in your posts if you want to promote your podcast on Instagram, Twitter, or even LinkedIn. Hashtags will help you reach a wider audience and serve your content to those who are interested in the hashtag in question.
Create a branded hashtag for your podcast and find a few general hashtags that describe the content of your podcasts, such as #ObehiPodcast or #cookingfun. While no one will use it at first, a branded hashtag can help you start building your community, and it can become a powerful brand-building tool for your podcast.
Make a Video for your podcast
Even if you don’t have a YouTube channel, you can and should use videos to promote your podcast on social media. When compared to images and text, social media videos generate 1,200 percent more social shares. Creating videos is the best way to get people to consume and share your content.
Podcasters can employ video in a variety of ways. You can use videos to share behind-the-scenes content or to record quick videos of yourself and your guest to help promote their episode.
You can use Facebook Lives to promote episodes or to answer questions after they’ve aired. During the recording of your episode, you can even host a Facebook live.
Make Old Episodes More Visible
This point cannot be overstated! You need to keep promoting your previous episodes! Your older podcast episodes are excellent examples of “evergreen content,” which is content that is still relevant and valuable to your audience after some time has passed. It’s a jungle out there on social media.
It’s loud, crowded, and there’s always a vine-swinging in your face. Well, there aren’t any vines, but there are pieces of content flying by your feed. Your social media posts only have a limited shelf life.
Remember that to monetize your podcast, you’ll need a consistent and large audience. Promoting your podcast on social media will increase the number of people who listen to it, which could be a great way to make money.
If you find any value in this post, share also with your friends who might need it. Get Your Free Podcast Checklist.