The Science Of Storytelling In My Coaching Business
Have you ever felt like you don’t quite belong in a certain place? Like you’re different from everyone else, and people treat you accordingly? Sade knows that feeling all too well. As a child of immigrant parents in the UK, she struggled to find her place in a society that often treated her differently.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
Storytelling shorts are extracted from “The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators”. Each chapter of the 9 books in the series starts with a short story about the African diaspora experience. I will, however, like to state that the short stories are all fictional and are for creative reasons only.
But as she grew older and started her own coaching business, she discovered the power of storytelling. It wasn’t just a way to entertain others; it was a tool for communication, connection, and influence. And as she started to use storytelling in her coaching business, the results were staggering.
Sade became a sought-after coach and speaker, and her newfound knowledge even led her to write a book. Through her story, Sade shows that learning about the science of storytelling can help you unleash the power within you and make a meaningful impact on the world.
The story
Hi, my name is Sade and I run a coaching business in London, UK. My parents migrated to the UK before I was born and like many other children of immigrant parents, I struggled to find my place in a country where people treated me differently right from my childhood. That never brought me any good feeling and I guess if it does for other people.
On my 29th birthday with my 2 children growing up into their early adolescent age, I was thinking of how I could help support my husband. So, I decided to open a coaching business to teach other women about self-esteem, but the business was not very successful for a long time.
I have always wanted to connect with other people in the African diaspora community and make a meaningful impact on the world. All that became more interesting for me when I discovered the real science behind storytelling.
One thing I learned from my parents, especially my father is to always be a curious person, and I loved to learn new things. So, when I stumbled upon a course about the science of storytelling, I was immediately eager to enroll even though I didn’t have enough money at the time. I was fascinated by the idea that stories have the power to shape our lives, and I was determined to learn all I could about this mysterious science.
I immersed myself in the course and soon discovered that storytelling was much more than just a way to entertain others as I have previously thought. It is a powerful tool for communication, connection, and influence.
I later learned through the course that stories have the power to tap into our emotions and create a lasting impact on our lives. That was an impressive eyes opener for me and my coaching business in London.
To be honest, my newfound knowledge quickly became apparent in my personal and professional life. Soon after I understood how to, I started using storytelling in my coaching business, and the results were staggering.
My clients, both old and new were now more engaged, and they formed deeper connections with me. Many told me in confidence that I was able to help them see the world in a new light so they could make positive changes in their lives.
Since then, my business has taken off, and I became a sought-after coach in the whole of London. I was invited to speak at conferences, and though yet to be published, I have even started writing a book about the science of storytelling. I am truly amazed by how far I had come, and I am grateful for the opportunities that my new knowledge had brought to me.
If you are feeling like you are not making a difference in the world, remember my story. Learn about the science of storytelling and finally unleash the power within you.
Takeaway from the story
The lesson from this story is that storytelling can be a powerful tool for communication, connection, and influence, particularly for people in the African diaspora community who are seeking to make a meaningful impact on the world.
By tapping into the emotions of their audience, individuals can create a lasting impact on their lives and help them see the world in a new light. In the context of a coaching business, storytelling can help coaches to engage with their clients, form deeper connections, and provide valuable guidance and support.
By learning about the science of storytelling and mastering this skill, individuals can unleash the power within them and make a positive difference in the lives of others.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
