The Importance Of Starting Your Podcast In 2023
Want to learn about the importance of podcasting in 2023? Then you are in the right place. Podcasts are an easy way to share information and provide entertainment with your friends and family. They are also a great way to create content that can be used as an educational tool for your audience.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
Do you want to learn more about podcasting? Consider reading our first article on the series: Podcast 101 – Beginner Guide 2022
In 2023, podcasting is becoming one of the most popular mediums in the world because it’s not only accessible, engaging, and easy to use – it’s also free and can be downloaded easily and from anywhere you can access the internet.
In an article about podcast statistics and forecast 2021 to 2025, it was reported as followed:
“The US leads the world in podcast listenership across every category. In 2021, 117.8 million people in the country will be monthly podcast listeners, representing 40.0% of all internet users. Coming in second in terms of penetration in Sweden, where 34.6% of internet users will listen to podcasts this year.”
You can read more about the article: Global Podcast Listener Forecast 2021–2025 available at Emarketer.com.
What that demonstrates is that there is a huge opportunity awaiting you in the world of podcasting, so you better jump on board and own your voice in 2022. If your question is “how do you create your own podcast”, then let’s talk about it.
How to Create Your Own Podcast Easily
Starting a podcast is like owning your own voice. This is a great opportunity that was only available to the rich and famous only a few years ago. How do you start Your Own Podcast Easily? Well, the technical part can actually be simpler than you think.
Consider reflecting on the following 7 steps:
- You finally made up your mind to buy a podcasting microphone or pick the one you already have laying around at home.
- To be fully sure of your topic, you jump to the internet to learn more about what you want to talk about in your show.
- While still on the internet, you downloaded free audio recording and editing software and install it on your computer.
- Now that you have more knowledge about your topic and are ready, you plug the microphone into your computer and there is a little smile on your face, about to speak to the world. I mean, you are about to start running your show and that is a great feeling.
- This is the interesting part. Just start recording your podcast episode. When you are done recording, clean up the audio file and save it for upload.
- Now, upload the audio file to a podcast hosting site – there are dozens of them and many are free to sign up. It cannot be cheaper than free. Don’t you agree?
- Yes, one more thing. Write a small description, so that people can know what the episode is about and your voice is now on the world wide web, looking for listeners.
As you can see, it is simple to do if you really want to. Now that your podcast is live, how do you go about it, with the promotion and all that gist? The audience might not immediately find you because you are still pretty much unknown. Yes, there is a need for promotion.
What Is the Best Way to Promote Your New podcast episode?
Podcasts are no longer a one-man show. With the help of social media, podcasts can now reach audiences on multiple platforms. Promoting your podcast can be hard work, but some key strategies will help you get ahead.
Promoting your podcast on the right channels like iTunes and Spotify. You can create interesting promotional content for your social channels, using audio or video, leveraging your existing audience through cross-promotional opportunities.
There are many ways to promote your podcast. You can make social media posts with links to the show or create a video trailer for each episode. The best way is to have a strategy in place before you start promoting your podcast.
Recently I interviewed a podcast host by the name “TheUnfilteredbyG’Ade” and what I liked about her is that when she does an episode, she create a little trailer to share on social media.
Guess what. That was how her podcast first got my attention and when I invited her to my show, she turned out to be a fine individual to talk with. You can check out the show here.
You have no limit to how you can promote your podcast and there is no set rule. Simply tap into your imagination, as long as it gets you the results you want.
Your Podcast is one of a kind, so you must market it in the right places. There are a lot of promotional tactics you could use to promote your show, but the most effective way to get your show in front of an audience is through other podcasts.
In today’s competitive podcast market, podcasters need to find the right promotion channel for their show. Consider showing up in a social media listening platform that has an extensive user base. Such platforms can be a Facebook group, Reddit, or a similar one in your industry.
You can also check out Tuned In. Tuned In Radio not only provides a social media listening platform but also hosts live events and on-demand. So, go ahead and share your podcast with the world.
Can You Make Money Doing This Part-Time or Full-Time?
Sure, you can. Podcasting is a great way to make money. You can make money by doing this in your spare time or full-time. The best thing about podcasting is that you don’t need to invest much of your own money.
You can start with a free podcast hosting account and use the tools and software that are available for free on the internet. Again I ask, “can it be cheaper than free?”
Say you are in business and you have a podcast with thousands of downloads. That is a huge opportunity for you as you directly promote your business to them and easily convert your listeners to paying clients in what you offer.
Podcasting is a great way to make money because it’s passive income. It’s also easy for people who might not be interested in other types of online business models like affiliate marketing, e-commerce, or blogging to start their own podcasts and earn some extra cash in them.
You can also use your podcasts as a way to build up a large audience and monetize the audience through advertising or sponsorship opportunities. Quite frankly, you are only limited by your imagination on how much you can profit from your podcasting adventure.
When Should You Start a Podcast?
Well, the right answer to the question should be yesterday and another best answer is “NOW”.
Podcasting is a great way to share your thoughts, opinions, and insights with the world. It’s also a very effective marketing tool if you are in a business or want to make money online.
The right question is what are you waiting for?
I get it. Many factors go into deciding when to start a podcast. Perhaps you are waiting until you have more experience under your belt. Maybe you think you are not an expert and no one will take you seriously but if you have been listening to other podcasts for a while, it might be time to strike out too.
You can never become a good or an expert in something you have not even started. It doesn’t work like that.
A good rule of thumb is that if you can afford it, then start now! Don’t overthink the process and this is also why this podcast beginner series was set up, to help you throw out the bucket of procrastination and own your voice. This is the best time to start your podcast.
Conclusion on the importance of podcasting today
Podcasting is a growing trend in the workplace today. With companies using it to create a sense of community and transparency, you certainly should want to get a piece of the pie. Don’t you?
The podcast market was predicted to break the $1 billion revenue threshold in 2021, based on current trends and growth. Podcast as a medium of reaching an audience is highly popular. It’s engaging and extremely effective as we have discussed in this articles series.
Podcasts have numerous benefits to businesses, including increasing conversion through better engagement and offering a low-cost alternative to other forms of communication. So start today.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
