How understanding structure helped save my small furniture business
In Lagos, Nigeria, a small business owner named Idemudia had a passion for his furniture business but found himself making consistent losses. Despite his best efforts, he felt like giving up. However, his fortunes changed after he came across a book that stressed the importance of structure in business.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
Storytelling shorts are extracted from “The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators”. Each chapter of the 9 books in the series starts with a short story about the African diaspora experience. I will, however, like to state that the short stories are all fictional and are for creative reasons only.
Idemudia quickly put the lessons into practice, organizing his finances and streamlining his operations, while also improving his marketing and branding strategies. The results were almost instantaneous, as his business in the heart of Ikoyi, Lagos, began to thrive and he finally saw good profit turning in.
Idemudia now shares his story as an encouraging lesson to other small business owners to focus on building a solid structure for their businesses.
The story
Hi, my name is Idemudia I am a small business owner dealing with furniture in Lagos, Nigeria. I have always had a strong passion for my business and I have been working very hard every day since I first started. But my biggest challenge was that despite my best efforts, I was making a lot of losses in my business.
I did not understand why my business wasn’t succeeding, and at a point, I felt like giving up. That was until I came across a book about the importance of structure in business.
As far back as I can remember, I have always been a person of action, and having read the book, I quickly put the lessons into practice. I started by organizing my finances and streamlining my operations as recommended in the book. I also began to focus more on my marketing, and branding strategy and creating a clear and compelling message that truly resonated with my customers.
The results were almost instantaneous. My furniture business, located at the heart of Ikoyi, Lagos, started to thrive, and I was finally able to see good profit turning in.
Now, I have the habit of sharing my story with my close business associate as an encouraging lesson that with good structure and determination, anything is possible. So, if you are a small business owner, and maybe have some challenges, don’t give up.
Instead, take inspiration from my story and focus on building a solid structure for your business. With the right foundation in place, you will be able to weather any storm and achieve the success you have always dreamed of.
Takeaway from the story
The lesson of this story is that having a solid structure in place is essential to the success of a business. The business owner, Idemudia, was passionate about his business but was struggling with losses.
He discovered a book that emphasized the importance of structure in business, and put its lessons into practice by organizing his finances, streamlining his operations, and improving his marketing and branding strategy. This resulted in almost instant success, and his business began to thrive.
The lesson for other small business owners is to focus on building a strong foundation for their businesses, which will help them weather any challenges and achieve the success they desire.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
