STORYTELLING BASICS: How To Get Started In Telling Impactful Stories
“STORYTELLING BASICS: How to Get Started in Telling Impactful Stories” is the must-read guide for anyone looking to harness the power of storytelling for their brand.
Whether you are a content creator, small business owner, or simply looking to enhance your storytelling skills, this book has everything you need to get started.
With its beginner-friendly approach, this book takes you step-by-step through the process of crafting impactful stories that will captivate your audience and leave a lasting impression.
You will learn how to tap into your own experiences and emotions to create stories that resonate with your audience on a deeper level.
You will also discover how to use storytelling to build your brand and connect with your customers in a way that traditional marketing simply can’t.
Chapter 2: The Science Of Storytelling
The science of storytelling includes how we analyze the elements of a story, such as character, plot, and theme, and how they work together to create meaning and elicit emotional responses in the audience.
It also involves studying the psychological and neurological effects of stories on the brain, and how people use stories to make sense of their own lives and the world around them.
In a publication written by Lani Peterson and Vanessa Boris, Senior Manager, Video Solutions at Harvard Business Publishing Corporate Learning, they urge organizations to build a strong storytelling culture and inculcate storytelling at the heart of their learning programs. And there are valid reasons behind that recommendation.
