15 Best Ways To Promote Your Podcast As A Beginner

Creating a podcast can be an exciting and rewarding experience, but what’s the point of producing great content if no one is listening? As a beginner podcaster, one of the biggest challenges you’ll face is getting your podcast in front of your target audience. Fortunately, there are several effective strategies you can use to promote your podcast and attract more listeners. In this article, we’ll explore some of the best ways to promote your podcast and grow your audience, no matter what your niche or topic may be.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.

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Here are some brief tips on how to market your podcast and get it in front of the right people. We can dig into detail after this:

• Firstly – make sure your website is up to date and looks professional. This is your online home base for listeners interested in learning more about you or subscribing.
• Next – create social media profiles for your podcast and start posting about it. optimize your Facebook, Twitter, Instagram, and more for your podcast. Share interesting snippets from episodes with behind-the-scenes photos that reveal something personal about the host or show producers.
• Finally – be consistent with your podcast message! Promote new episodes often so that there’s always something new waiting for subscribers who may have missed one in the past.

Here are the 15 best ways you can start promoting your podcast as a beginner podcaster.

1. Get involved in the podcasting community

Being active in the podcasting community is a great way to promote your show. There are many online forums and groups where you can share your podcast and get feedback from listeners. It’s also a great way to connect with other podcasters and learn from their experience.

Attend podcasting events and meetups in your area, and get involved in online communities like Reddit’s /r/podcasts or Apple’s Podcast Connect forum. There are many helpful resources and supportive people within the podcasting community, so make the most of it!

2. Make a website for your podcast

If you want to take podcast promotion to the next level, then create a website for your show. This is a great way to provide listeners with more information about your podcast, including episode transcripts, show notes, and contact information.

You can also use your website as a hub for selling merchandise or promoting your Patreon page. And if you’re looking for ways to increase your listener base, consider adding a subscription button to allow listeners to automatically download new episodes as they become available.

Creating a website for your podcast is a great way to engage with listeners and promote your show in a professional manner.

3. Create social media profiles for your podcast

Creating social media profiles for your podcast is a great way to connect with listeners and promote your show. The most popular social media platforms for podcasts are Facebook, Twitter, and Instagram.

On Facebook, create a page for your podcast and post updates about upcoming episodes, behind-the-scenes photos, and listener feedback. Make sure to include a link to your website so listeners can learn more about your show.

On Twitter, post short teaser tweets about upcoming episodes and use the hashtag #podcast (your podcast name) to connect with other podcasters. Be sure to include a link to your website or iTunes page in your bio so listeners can easily find and subscribe to your show.

On Instagram, post photos and videos that give listeners a sneak peek into your show and connect with them on a more personal level. Be sure to include a link to your website or iTunes page in your bio, too!

4. Submit your podcast to directories and apps

This is another great way that you can promote your podcast as a beginner. There are many websites and services that list thousands of podcasts to help listeners find new shows.

It’s important to note that most directories don’t accept all submissions, so you should research the directory beforehand to make sure your show follows the guidelines. Some of the most popular podcast directories include iTunes Podcast Connect, Google Play Music, Spotify, Stitcher Radio for Podcasts, TuneIn Radio Pro, and iHeartRadio.

You can also submit your show to traditional directories that list a variety of media, such as Google Play, IMDb, AllMusic, etc.

Some apps and websites allow you to submit your podcast for free, while others have a submission fee. You should check these directories often so you know when the rules change and when new opportunities become available.

5. Study the competition and benchmark yourself against them

It’s important to study the competition and learn from their podcast marketing strategies. You should also compare your show to similar podcasts so you know where you stand as a podcaster.

Knowing how your show fits into the podcasting industry will help you create a marketing plan that works for your podcast. It will also help you find new opportunities to promote your show and measure the effectiveness of your efforts.

6. Create a content calendar

A content calendar is a helpful tool that can make promoting your podcast easier and more effective. A good content calendar helps you create a schedule for releasing episodes, as well as other types of audio content such as bonus episodes, interviews, etc.

It’s recommended to create a calendar at least two weeks in advance so you have time to publicize each episode before it’s released. You should also include non-show-related activities on your calendar, like blogging posts or social media posts to keep listeners engaged with your podcast between new episodes.

7. Use the right hashtags on social media

Using hashtags on social media is a great way to connect with new listeners and expand your audience. Hashtagify is a tool that will research your podcast topic and show you the most popular hashtags in that industry. It’s recommended to use no more than 10 hashtags each time you post since too many can make your posts look spammy.

8. Give away valuable content for free

Giving away valuable content can be an effective way to grow your email list and build trust with potential customers. It’s recommended to create valuable lead magnets (i.e., an offer) in three different formats: video, checklist/cheatsheet, or PDF download (or any combination).

Be sure to include a strong call-to-action (i.e., an invitation) so listeners know exactly what to do in order to get your lead magnet. You should also focus on one main goal for each lead magnet, such as downloading the first episode of your show or subscribing to your email list.

9. Target Facebook ads at specific audiences

Having trouble growing your podcast audience? Consider running Facebook ads that target fans of other podcasts in your niche or people who like pages related to your podcast topic(s). For example, if you host a podcast about cooking vegan meals, you could run ads targeted toward fans of “The Mindful Chef” and “Vegan Life UK” pages. You can also target Facebook ads at people who like pages related to your podcast guests or past blog/podcast contributors.

10. Promote your content with YouTube video ads

A great way to promote your podcast is by creating a short YouTube video about each episode and promoting it using Google AdWords. You should make the description of the video as long as possible since this gives you more room for including keywords that could attract new listeners and improve your SEO rankings.

11. Use Outbrain Amplify on other sites

Promoting your podcast on other websites can be an effective way to expand your audience and reach new listeners around the world. One tool called Outbrain Amplify makes it easy for podcasters to submit their show to popular directories such as Yahoo! News, USA Today, Mic, and The Huffington Post.

12. Be consistent with your show notes

Show notes are an important part of promoting your podcast because they act as a permanent web page that’s associated with each episode. It’s recommended to create high-quality show notes for each of your episodes that include relevant images, links to articles/resources mentioned on the show, and other information related to the topic you covered. Consistency is also key when it comes to writing show notes because listeners will check out your old episodes if you have well-written notes.

13. Stay active on social media

Using social media can be a great way to connect with new listeners around the world and provide updates about your podcast topic. Some social networks you should consider using our Facebook, Twitter, Google+, Instagram, and Pinterest. You should also do your best to engage with listeners by answering questions they’ve asked in the past or mentioning them in blog posts when appropriate.

14. Guest host another podcast

One fun way to promote your original podcast is by being a guest on other podcasts related to your niche. It’s recommended to email popular podcasters about appearing as a guest on their show(s) because there could be great benefits for both parties involved (i.e., if you have a bigger audience than the podcaster you’re visiting). If possible, provide each host with an interview outline that includes all the main points you’d like to cover during the show.

15. Create a sponsorship package for other podcasts

If you have high-quality audio or are looking for ways to monetize your podcast, consider hosting another show on your network. You should also send potential hosts information about yourself (i.e., your bio, past shows that you’ve hosted, etc.) and provide them with promotional materials that highlight how their listeners could benefit from hosting your show (i.e., ad space available in each episode).

Conclusion on the 15 Best Ways to Promote Your Podcast As A Beginner

In this article, we have discussed some of the best ways to promote your podcast as a beginner. The article has concluded with some tips on how to get more people interested in your podcast. Pay attention to this advice and keep on podcasting.

Podcasts actually need promotion to succeed. Their reach is limited by their channel but you can use different strategies to get your show in front of more people. You can promote your shows on the right channels. Create engaging content in order to increase engagement with other related podcasts within the community.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.