How to Get your Podcast in Front of New People
When it comes to podcasting, there are a lot of barriers that need to be overcome, especially if you are a beginner in the industry. Getting your podcast in front of new people is a challenge. in and of itself. So, the first barrier that needs to be overcome is getting your podcast in front of new people. The question becomes how do you do this?
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
Why it is difficult to find new listeners to your podcast is because many people are already listening to different podcasts that are even probably engaging with them quite well. However, there are ways to get your podcast out there and grow your audience despite the challenges.
Some of the ways could include creating a list of podcasts similar to yours and reaching out to them for guest appearances or interviews. You can also consider being active on social media and engaging in communities where podcasters hang out.
For more detailed strategies on how to get your podcast in front of new people, let’s look at some tips.
Make sure your podcast is submitted to the appropriate directories and aggregators
Podcast directories and aggregators are the best way for podcasters to reach their audience. However, they can also be difficult and frustrating because there are so many of them and they all have different requirements.
A podcast aggregator is an app that plays podcasts. The most well-known podcatcher is Apple Podcasts, which has over 50 million active users.
Some of the commonest places to submit your podcast are as followed:
- Apple podcast,
- Google Play,
- Spotify,
- iHeartRadio,
- TuneIn,
- SoundCloud,
- Podbay.
The best way to submit your podcast to these directories and aggregators is by using their submission form on their website or by emailing them directly with your show information and link.
Attract Social Signals by Getting more People To Talk About your podcast on Social Media
Social media is an important tool for content marketing. It’s a great way to get your podcast name out there and build followership around it.
The first step to getting people talking about your podcast on social media is to create engaging content that people want to share.
The second step is to create a strategy around how you want your podcast name and show/content name to be associated with the topics you are discussing on social media. For example, if you are discussing business, then you might want to include the word “business” in your show title or content title.
The third step is creating an attractive cover photo for your Facebook page that will help entice people into listening or watching.
Make sure you are adding value to online podcast communities
Online podcasts communities are the way to go if you want to stay up on the latest trends and be ahead of the competition. These online podcast communities offer a space for people who share similar interests to connect, share their opinions, and learn from one another. They also provide great value that can be passed on to your audience as well as a unique perspective.
What are the best ways to make sure you are adding value to online communities?
The first step is to identify what kind of conversations are happening on these platforms. There are millions of conversations happening on Facebook, Quora, Reddit, and Twitter likely around the topic of your podcast.
You can use tools like BuzzSumo or Google Trends to find out what people are talking about and who is talking about it.
You can become a guest or invite others to your podcast show
The benefits of being a guest on your podcast show are that you get exposure for your business and topics that you love, as well as an opportunity for people who may not have heard about you yet, but might be interested in what you have to say.
Being a guest in other podcasts also helps you build relationships and create opportunities for future collaborations.
If you are not familiar with the show, it’s best to reach out to the host or producer before pitching yourself as a guest. This way you can learn more about the show and which guests they would like on their show.
Pitching yourself as a guest on another show is a great way to introduce your content to an aligned, qualified audience. It also helps you build relationships and create opportunities for future collaborations.
Network with other podcasters to promote yourself
The podcasting industry is a crowded space and it can be difficult to stand out from the rest. But if you are a podcaster, there are ways to get your name out there. You just need to network with other podcasters.
There are many ways that podcasters can promote themselves. One way is by reaching out to other podcasters in their niche or genre and pitching them on a topic or idea for their show. Another way is by creating content that will help the listener become more knowledgeable about the podcasting world, such as an educational episode or a review of related products.
The important thing here is that you want to make sure that you are promoting yourself in a way that will help your listeners rather than hurting them (such as spamming them on social media).
Promoting a podcast well means staying on top of new ideas, trends, and techniques. The best way to keep yourself informed is by networking with other podcasters.
Networking will help you stay up-to-date with what’s happening in the industry and allow you to connect with like-minded people who can offer advice and share their knowledge about how to grow your podcast audience.
To network with other podcasters, you must start reaching out as soon as possible. You should also try to find podcasts that are similar in content or niche so that they can be mutually beneficial to each other.
Consider converting your podcast into a YouTube video
YouTube video is a great way to get people to listen more to your podcast because it’s simple and easy for viewers of all ages and interests to access. You can also monetize your YouTube videos by selling advertising space like you would on your audio podcast.
The decision of converting your podcast into a YouTube video should be based on what platform you want people to listen on and how much time you want them to spend listening.
If you are thinking of converting your podcast into a YouTube video, consider the following:
- Make sure that you have the right to distribute the audio file and video file of the podcast in question.
- You can set up a channel for your podcast and then upload episodes as YouTube videos with links back to the original audio or video file on your website.
Conclusion on How to get your podcast in front of new people
This is a brief conclusion to the article on how to get your podcast in front of new people. In this section, we have discussed the importance of getting your podcast in front of new people, and how you can go about doing that.
We have also provided some pointers on what you can do to make your podcast more visible and accessible for new people.
Now that we have gone through all the different ways in which you can find new listeners, you need to step up and help out by making sure that your podcast is available for everyone to listen to.
You should also be aware of how many episodes are available on your podcast so that you don’t end up overloading someone with too much content at once.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.