How to Promote Your New Podcast
Are you ready to launch your new podcast into the world, but not sure how to get people to tune in? With millions of podcasts available, promoting your new show can be a daunting task. But fear not! There are several effective strategies you can use to gain listeners and build a loyal audience. From social media promotion to guest appearances, this article will guide you through the process of promoting your new podcast and help you reach your target audience. So, buckle up and let’s dive into the world of podcast promotion!
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
The truth is that podcasting primarily works if you have a lot of listeners, preferably as much as possible. The question now is:
- How do you persuade people to listen to your new podcast?
- Which marketing tactic should you employ to boost engagement?
- What could you do regularly to make sure that download counts are trending upward?
In this article are some simple podcast promotion tactics to get your new podcast off the ground, and then come back later to add more to your marketing mix.
Ask for subscriptions from others
Asking for subscriptions is an essential part of promoting your podcast and building a dedicated audience. However, many podcast creators struggle with the best way to ask for subscriptions without coming across as pushy or annoying.
Although it may appear straightforward, new subs are the most crucial aspect in improving your Podcasts rating.
It also means that when new episodes are released, listeners will instantly download them. Your goal should be to make sure that your show is interesting and engaging, so it will be more likely that people want to listen.
The best way to promote your podcast is by asking for subscriptions. It’s a simple and effective way to gain followers. You can do this by contacting people on social media, in online communities, or even at events that you might be at.
Here are some tips on how to ask for subscriptions in a way that feels natural and encourages listeners to hit that “subscribe” button.
- Offer Value: The first step in asking for subscriptions is to make sure that your podcast provides value to your listeners. If you create high-quality content that people enjoy and find helpful, they’ll be more likely to subscribe without needing to be asked. So, focus on creating great content that your target audience will love.
- Remind Listeners: While you don’t want to be pushy, it’s perfectly fine to remind listeners to subscribe to your podcast. You can do this by including a call-to-action at the end of each episode, reminding listeners to subscribe so they never miss an episode.
- Offer Incentives: Offering incentives for subscribing can be an effective way to encourage listeners to hit that “subscribe” button. For example, you could offer exclusive content, early access to new episodes, or special promotions to your subscribers.
- Use Social Media: Social media platforms can be a great way to ask for subscriptions without being too pushy. You can create engaging posts that encourage your followers to subscribe, share your latest episode on social media, or even create a giveaway to encourage people to subscribe to your podcast.
- Collaborate with Other Creators: Collaborating with other podcast creators can be a great way to reach new audiences and ask for subscriptions. You can ask other creators to promote your podcast on their show or social media in exchange for promoting their show on your podcast.
In conclusion, asking for subscriptions doesn’t have to be a daunting task. By offering value, reminding listeners, offering incentives, using social media, and collaborating with other creators, you can ask for subscriptions in a way that feels natural and encourages listeners to hit that “subscribe” button.
Submit Your Podcast to Directories
The largest player is Apple Podcasts, but Spotify and Google are gradually gaining footing as the go-to places for finding and listening to podcasts.
It’s critical to list your podcast in as many locations as possible (all of which are free).
Submitting your podcast to multiple directories is a crucial step in expanding your audience and gaining more listeners. While iTunes and Spotify are popular directories, there are many other directories out there that you can submit your podcast to. Here are some steps on how to submit your podcast to more directories.
- Research Directories: The first step is to research directories that are relevant to your niche and audience. Look for directories that accept podcasts in your category, and that have a large and active user base. Some popular directories include Google Podcasts, Stitcher, iHeartRadio, and TuneIn.
- Prepare Your Podcast: Before submitting your podcast, make sure it meets the directory’s requirements. This includes having an RSS feed, a podcast cover art, a description of your podcast, and at least one episode published.
- Submit Your Podcast: Once you have prepared your podcast, you can start submitting it to directories. Some directories allow you to submit your podcast directly through their website, while others require you to use a third-party service like Podbean or Blubrry.
- Verify Your Podcast: After submitting your podcast, you will need to verify your ownership of the podcast by following the directory’s verification process. This may involve entering a verification code, or confirming your email address.
- Optimize Your Listing: Once your podcast is listed on the directory, you should optimize your listing to make it more discoverable. This includes adding relevant keywords and categories, creating an engaging podcast title and description, and updating your cover art regularly.
- Promote Your Listing: Finally, you should promote your podcast listing to gain more subscribers and listeners. This includes sharing your podcast on social media, guesting on other podcasts, and advertising your podcast through targeted channels.
Submitting your podcast to more directories can help you reach a wider audience and gain more listeners. By researching relevant directories, preparing your podcast, submitting it to directories, verifying your ownership, optimizing your listing, and promoting your listing, you can expand your reach and grow your audience.
Use Existing Assets as a Leverage
If you have a website or an email list, you may use those to inform your current audience about your podcast. If you don’t have one of them, go a bit farther down this page for more information on how to get started.
Start creating your own website
Although many podcast hosting services give a simple website, developing a blog is the way to go if you really want to grow your program. There are many reasons for this:
- Shareability – sharing a blog article rather than a restricted Apple or Google podcast link is still easier.
- On Google, the written word (for example, blog postings) is still king. That may change in the future, but for the time being, you must write.
- Multiple audiences — there isn’t usually a lot of crossovers between your podcast and blog audiences. That means that by posting combined written and spoken content, you’ll be able to reach a large number of new people.
- Email – You will have your website to receive messages to establish an email list.
Invite Guests to Appear on Your Show
Inviting guests to your program can help if it makes sense by utilizing your guest’s existing audience.
Please remember that celebrities with a lot of clouts don’t have much reason to share the show, but you may make it simple for them by supplying them with what was before social media statements and visuals.
Having guests on your podcast can be an excellent way to provide fresh perspectives, add value to your show, and attract new listeners. However, reaching out to potential guests and convincing them to appear on your podcast can be challenging. Here are some tips on how to invite guests to appear on your podcast show.
- Research Potential Guests: The first step is to research potential guests who are relevant to your niche and audience. Look for experts, authors, influencers, or other podcasters who share your interests and values. You can use social media, Google searches, and podcast directories to find potential guests.
- Craft a Compelling Pitch: Once you have identified potential guests, craft a compelling pitch that explains why you would like to have them on your show. Be clear about the benefits of appearing on your podcast and how it aligns with their interests and goals. Keep your pitch concise and personalized to increase your chances of getting a positive response.
- Be Professional and Respectful: When reaching out to potential guests, it’s essential to be professional and respectful. Make sure to address them by their name and provide some context about your podcast and your audience. Avoid being pushy or aggressive, and give them enough time to respond.
- Provide Clear Instructions: If your potential guest agrees to appear on your show, make sure to provide clear instructions on how to prepare for the interview. This includes the date and time of the interview, the platform you will use to record, and any technical requirements. Make sure to communicate with your guest throughout the process to ensure a smooth experience.
- Show Gratitude and Follow Up: After the interview, show gratitude to your guest for taking the time to appear on your show. Share the episode with them, thank them publicly on social media, and ask if they would like to appear on future episodes. Follow up with them periodically to maintain the relationship and explore potential collaborations.
Inviting guests to appear on your podcast requires effort and professionalism. By researching potential guests, crafting a compelling pitch, being respectful, providing clear instructions, and showing gratitude, you can attract high-quality guests and provide value to your listeners. So, start reaching out to potential guests today and take your podcast to the next level!
Reviews and testimonials can be shared
Reviewing and testimonials are the best way to measure your podcast success. It gives you the chance to showcase your podcast as an asset for your business, and it can also help you generate buzz about your brand.
People enjoy hearing their names called out on their favorite episode!
Podcasts are a great way for people to listen to a variety of content. The problem is that it can be time-consuming for the person creating the podcast to reach out to their listeners.
Have a Helpful Attitude
To assist others, join appropriate Facebook Groups or forums. If you do have episodes that pertain to a topic someone asks, mentioning it, including your answer can be helpful.
It may take a bit of time to grow, and there are several advantages:
- It’s a natural and simple approach to increase engagement,
- It increases your podcasting audience,
- And expand your social media platforms all at once!
If you are starting your podcast from scratch, pick some of the tips we have discussed in this article and apply them regularly within the next six months. Pick the ones that appeal to you the most, then incorporate them throughout your workflow and monitor your progress.
Expanding a podcast is famously difficult – pod fade is a real occurrence. So, adopt a long-term perspective, invest your time and effort in a couple of these strategies, and then adapt or add extra as you become more comfortable and see results.
It takes a lot of trial and error to figure out how to advertise a podcast.
To find the ideal podcast marketing mix, you will need to try a few different approaches to evaluate what works best for your show.
To constantly chip away at it, you will need inventiveness and perseverance. So, keep going.
Conclusion on How to Promote Your New Podcast
Promoting your new podcast can be a daunting task, but it’s essential if you want to build a loyal audience and grow your reach. By implementing the strategies discussed in this article, you can effectively promote your podcast and gain more listeners.
Firstly, it’s crucial to create high-quality content that provides value to your target audience. This will help to attract listeners who are interested in your topic and keep them engaged.
Next, it’s important to promote your podcast on social media platforms and other channels where your target audience is likely to be present. This can include sharing your latest episode on Twitter, Instagram, or Facebook, and creating engaging posts that encourage your followers to listen and subscribe.
Collaborating with other podcast creators and guesting on other podcasts can also be an effective way to reach new audiences and promote your podcast.
Finally, don’t be afraid to ask for subscriptions and reviews from your listeners. Offering incentives and reminding listeners to subscribe can encourage them to hit that “subscribe” button and help to build a loyal audience.
In conclusion, promoting your new podcast requires effort and dedication, but the rewards are well worth it. By following the tips and strategies discussed in this article, you can effectively promote your podcast, attract new listeners, and build a community around your show. So, take action today and start promoting your podcast to the world!
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
