10 Best Strategies to Grow Your Podcast Audience
Are you struggling to grow your podcast audience? In today’s crowded podcast landscape, it can be challenging to stand out and attract new listeners. But don’t worry, there are proven strategies you can implement to grow your podcast audience and take your show to the next level. Whether you’re a seasoned podcaster or just starting out, these best strategies will help you reach new listeners, keep your current audience engaged, and grow your podcast in a meaningful way. Read on to discover the best strategies to grow your podcast audience and take your show to new heights.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
To grow your podcast audience, it is important that you have a good show concept and interesting content that people want to listen to. You should also make sure that you are consistent in releasing episodes on an ongoing basis so that people don’t forget about the show.
There are many ways for listeners of podcasts to find new ones they like, including recommendations from friends or social media platforms such as Facebook or Twitter.
The Real Job Starts After Creating Your Show
In growing your podcast, don’t forget the power of a community. In short, it would be a disaster not to take the time to establish a dedicated community of listeners and expand your podcast audience after spending so much time, investing your heart and energy into generating endless episodes.
After the initial launching of your podcast, things can simmer down a little, and it’s usual to have seen your numbers go down. That’s when you go from starting a podcast to running one and understanding how to expand it.
Promoting and marketing your podcast is an important part of running one so you can see your audience grow.
I get it. Podcast promotion is a lot of effort, but it’s also a lot of fun, especially as you see your listenership grow.
Do you want to know how to increase the number of people who listen to your podcast? I have got your back!
Grow Your Podcast Audience with these10 Strategies
You may expand your podcast audience in a variety of ways. Here are some of the creative tips for increasing the number of people who listen to your podcast:
Make a podcasting website
It’s a good idea to broadcast your content on podcasting services like YouTube or Spotify, but none certainly beats having an owned podcast website. This is one of the most effective techniques to increase organic traffic while still benefiting from search engine optimization (SEO).
Consider your podcast site to be a sales funnel. Focus on improving the user experience when developing a podcast website.
Give time to engage with your audience
This may seem self-evident, but the greatest podcast growth techniques aren’t always clear. Giving time every day to communicate alongside your audience on social media can make a substantial difference in whether or not they stick with you.
Many people appreciate podcasts because they feel like they are having a discussion. When people are listening to a podcast, they often feel like they are hearing from friends, so keep the dialogue continuing.
Engaging with your audience is an essential aspect of growing your podcast. By fostering a sense of community and responding to your listeners’ feedback, you can build a loyal following and attract new listeners. Here are some tips on how to give time to engage with your audience and grow your podcast:
- Respond to comments and messages: Make it a habit to respond to comments and messages from your listeners. This can be as simple as thanking them for listening or answering their questions. It shows that you value their input and are committed to building a relationship with your audience.
- Host Q&A sessions: Consider hosting Q&A sessions where you answer questions from your listeners. You can do this via social media, email, or even on your podcast. This is a great way to give your audience a voice and show them that you’re interested in what they have to say.
- Conduct listener interviews: Invite some of your listeners to be guests on your podcast. This is a great way to give back to your audience and show them that you value their insights and opinions.
- Create a community: Consider creating a Facebook group or other online community where your listeners can connect with one another and with you. This can be a great way to foster a sense of community and encourage engagement.
- Use social media: Use social media to connect with your listeners and promote your podcast. Share behind-the-scenes photos and stories, ask for feedback, and share interesting articles or resources that relate to your podcast topic.
By giving time to engage with your audience, you can create a more meaningful connection with your listeners and grow your podcast in the process. Remember that building a loyal following takes time and effort, but the rewards are well worth it.
Take feedback seriously
Whether or not you listen to your audience, you will receive feedback. That comments may be difficult to hear, but it is vital for development. Would you like to learn how to increase the number of people who listen to your podcast? Pay attention to your current audience!
Listen to your audience’s concerns and be sensitive to them if you want them to be happy.
Make connections with other podcasters
The podcasting industry is a friendly one, and you have to play nice if you want to be noticed. Do not consider other podcasts to be competitors. Consider them as your colleagues in a journey!
Making connections with other podcasters is an effective way to grow your podcast. By collaborating with other podcasters, you can tap into their audience and expand your reach. Here are some tips on how to grow your podcast by making connections with other podcasters:
- Attend podcasting events: Attend podcasting events such as conferences, meetups, and workshops. This is a great way to meet other podcasters and network with them. Be sure to bring plenty of business cards and be prepared to talk about your podcast and what makes it unique.
- Join podcasting communities: Join online communities such as Facebook groups or forums where podcasters connect and share information. This is a great way to learn from other podcasters, share your experiences, and make connections.
- Guest on other podcasts: Reach out to other podcasters in your niche and offer to be a guest on their podcast. This is a great way to introduce yourself to a new audience and promote your podcast. Be sure to share the episode on your social media channels and website.
- Collaborate with other podcasters: Collaborate with other podcasters by creating joint episodes or even co-hosting a podcast together. This can be a great way to tap into each other’s audiences and grow your podcast.
- Participate in cross-promotion: Participate in cross-promotion with other podcasters by promoting each other’s podcasts on your respective shows. This is a great way to introduce your listeners to new podcasts and attract new listeners to your show.
By making connections with other podcasters, you can tap into their audience and expand your reach. Remember to be authentic and genuine in your approach, and focus on building long-term relationships with other podcasters.
Present Yourself as a Guest
Be happy to accommodate as a guest on someone else’s podcast as you begin to develop relationships in the podcasting community. You can reach a completely new audience by collaborating with other relevant podcasters.
Presenting yourself as a guest on other podcasts is a powerful way to grow your podcast. By sharing your expertise and insights on other shows, you can introduce yourself to new audiences and attract new listeners to your podcast. Here are some tips on how to grow your podcast by presenting yourself as a guest:
- Identify relevant podcasts: Identify podcasts that are relevant to your niche or topic. Look for podcasts that have a similar audience and that cover topics that are related to your podcast.
- Research the podcast: Do your research on the podcast and the host before reaching out. Listen to a few episodes and get a sense of the tone and format of the show. Check out the host’s social media profiles and website to get a sense of their interests and values.
- Craft your pitch: Craft a pitch that highlights your expertise and why you would be a valuable guest for their audience. Be sure to personalize your pitch and reference specific episodes or topics that you enjoyed.
- Follow up: Follow up with the host after you’ve sent your pitch. Be respectful of their time and don’t be pushy, but don’t be afraid to follow up if you haven’t heard back after a week or so.
- Prepare for the interview: Prepare for the interview by researching the topic and the host’s style. Practice your answers to common questions and be ready to share your expertise and insights with their audience.
- Promote the episode: After the episode airs, be sure to promote it on your social media channels and website. Share the episode with your email list and encourage your followers to listen and leave a review.
By presenting yourself as a guest on other podcasts, you can introduce yourself to new audiences and attract new listeners to your podcast. Remember to be authentic and genuine in your approach, and focus on delivering value to the host’s audience.
Make the most of social media
The number of daily users on social media sites is in the billions. You’re greater likely to hit new individuals if you share your material on these platforms. You may choose to use social media to promote your podcasts in a variety of ways.
Release on a regular basis
There is such a thing as binge-watching. You’re probably well aware of how simple it is to become engrossed in a new show. After seeing the first episode, you’re disappointed to learn that the next one won’t be available until the following week.
Consider the quality of your launch when expanding your audience. Releasing your podcast on a regular basis is crucial to growing your podcast. By consistently releasing new episodes, you can build a loyal following and keep your audience engaged. Here are some tips on how to grow your podcast by releasing on a regular basis:
- Create a schedule: Create a schedule for releasing new episodes and stick to it. Whether you release weekly, bi-weekly, or monthly, make sure your audience knows when to expect new episodes.
- Plan ahead: Plan ahead and have several episodes recorded in advance. This way, you won’t fall behind schedule if unexpected events arise or you need to take a break.
- Be consistent: Be consistent in the format and tone of your episodes. This helps your audience know what to expect and keeps them engaged.
- Experiment with episode length: Experiment with the length of your episodes to see what works best for your audience. Some podcasts are short and sweet, while others are longer and more in-depth.
- Encourage feedback: Encourage feedback from your audience to improve your podcast and keep them engaged. Ask for suggestions on topics or guests they’d like to hear from.
- Promote your episodes: Promote your episodes on social media, your website, and other platforms to attract new listeners and keep your current audience engaged.
By releasing your podcast on a regular basis, you can build a loyal following and keep your audience engaged. Remember to plan ahead, be consistent, and encourage feedback to improve your podcast and attract new listeners.
Make it simple for your guests to contribute
Make it simple for your guests to distribute the show with the audiences when they appear on your show.
Mention them through your own social media accounts so they can post and share on their own. Create photos and swipe files for each social channel so your guests may quickly promote their episode.
Make your material available across as many platforms as possible
Podcast aggregators/platforms, commonly referred to as podcatchers, are applications that allow you to listen to podcasts. Google Play, Apple Podcasts, TuneIn, Spotify, and SoundCloud are some of the most well-known podcatchers.
Consider your timing carefully
When it comes to uploading fresh podcast content, as with other things in this life, timing is crucial.
You might not realize when to post if you’re new to the podcasting community. Look for comparable podcasts to see when they will be released. There’s a good chance you’ll detect a pattern.
Conclusion on 10 Best Strategies to Grow Your Podcast Audience
Podcasting is a great way to build an audience for your business or brand. With the right strategy and planning, you can grow your audience and start making more money from your works.
To better grow your podcast, remember it is sacrosanct to research your audience and to know as much as you can about them.
- In what part of the world do they live?
- What are their interests?
- What other podcasts do they listen to?
Especially when you are in the early stages of your podcast, it’s important to determine whether your audience is listening and engaging with your content. Knowing this will help you understand where your podcast could go next.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
